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19th March by Josh Janssen
The new iPad is out, and I have had a few days to play with it and form an opinion on it. First off, I think it is important to understand my biases — background if you will — that helps formulate my opinion. I have used Apple products for over ten years. I have used them every day with my work in video production.
Over the years, I have bought my fair share of Apple products. Sometimes I have even gone a little over board — I’m looking at you dual Apple 30 inch cinema displays. With this background, I can easily see why some would consider me an Apple fanboy. I do love Apple’s design and easy to use operating system. My most recent Apple fanboy-ness was ‘upgrading’ from an iPhone 4 to a 4S.
I am in a good position to give you my opinion. I paid over $750 of my own money for an iPad 32GB 3G/WiFi and a smart cover. I have no shares in Apple or any vested interest. Hopefully in this review, you will be left with a good idea of what the new iPad IS and ISN’T. Let’s start with what the new iPad is.
Yep, it’s true. The new iPad has a better screen, a slightly better camera on the back and has faster internals. Great, I’m not complaining! In my opinion, the iPad is the best tablet on the market.
The new iPad isn’t revolutionary, it’s simply an incremental update — like any product experiences after a year or so. The reason that you may THINK you need the new iPad is the redonkulous amount of media attention that the new iPad announcement and subsequent release has received. The hype is unwarranted.
Having owned an iPad 1, screen resolution was never an issue. Apple and the media have made it one. All of a sudden, we are praising Apple for fixing the screen, gosh, I don’t know how we survived without the extra resolution!
Don’t get me wrong, the screen looks better. But from what I read of the iPad screen from mainstream media, I was expecting the screen to fix all my problems…and find Kony. Maybe it was this unrealistic expectation that has subsequently ended in a review of disappointment. I’m not disappointed in the product, I’m disappointed in the Apple hype and media attention received.
One of the most misconceiving things I have seen over the past two days is the screen resolution coverage. Every major blog has reviewed the iPad, with macro photographs showing off the impressive pixels per inch of the new iPad, compared to it’s predecessor. WOW, look at the macro photos, there is some serious difference between the new and old screen. You can literally see the pixels of the old iPad! The problem with this demonstration is it shows the difference between the iPad versions when a lens is an inch away from the screen! Have you ever used an iPad an inch away from you face? It’s uncomfortable to say the least.
If you need an iPad, or are planning on buying one, I would obviously recommend buying the iPad 3. But wait a month. It is way too easy this week to get caught up in the hype. If you have an iPad 1 or 2, I would be very wary in upgrading. iPad 1 users, if you want a camera, get the iPad 3, if not, keep the one you have — It was the best thing since sliced bread 2 years ago!
The iPad isn’t for everyone. I don’t think the ‘post PC world’ has completely taken over from the old fashioned laptop. Find out whether an iPad is what you need at my old post: Should I Buy An iPad?
So the new iPad is out today and everyone is losing their shit in the usual storm of hype and fanboy-ism. Don’t get me wrong, I have an iPad 1 because I’m oldschool like that, and I have enough Apple products to fill a backpack, satchel and bumbag, hell my first laptop was a Powerbook G4, yep the titanium one. I’ve been sucking at the proverbial teet of Apple for years, and now I am over the hype and over the shitty incremental “new best thing” that is being released every 6 months.
My first impressions of the new iPad (3) were overall underwhelming. It’s heavier and the retina display makes no real difference to the casual app user or web browser. Seriously, put a iPad 1 and iPad (3) side by side and I can’t tell the difference really. Sure there’s the nifty camera, new A5 processor etc, but really who cares. If you have an iPad already then don’t bother upgrading, if you’re thinking about getting one, sure buy it. I guess my main gripe is that I don’t feel a new iPad was necessary. I’m not one of these guys that demanded more from Apple or scoffs at latest offering not being enough. I just feel that the new iPad (3) isn’t necessary all together. I guess I probably wouldn’t care as much, but the advertising is what pisses me off most, they have to always talk about how magical and “revolutionary” it is, when they know full fucking well that it’s a very basic incremental update of the iPad 2. Beefier CPU/GPU and better resolution (that really isn’t that noticeable). So just advertise it as that: “The new iPad(3), it’s a bit faster, has more pixels… yay”.